最近，国家工商行政管理局对企业商标管理作出新规定，并将于1996年3月1日起在全国施行。《规定》与企业有关的主要内容有：企业应当增强商标意识，健全商标管理制度，维护自身合法权益；企业转让商标和以商标权投资及其他依法需要进行商标评估的，应当委托商标评估机构进行商 Recently, the State Administration for Industry and Commerce issued a new regulation on the management of enterprise trademarks and will be implemented throughout the country starting from March 1, 1996. The main contents of the Regulations related to enterprises are as follows: Enterprises should enhance their trademark awareness, improve the trademark management system and safeguard their own legitimate rights and interests. Enterprises that transfer trademarks and use trademark rights to invest in trademarks and other legal assessments need to entrust trademark evaluation agencies Business