互联网已经成为当代年轻人了解社会并打造个人空间的重要渠道,如何通过这一渠道吸引青少年消费者这个庞大却充满潜力的群体至关重要。音乐一直是青少年的最爱。而周杰伦现在在青少年中的影响力更是不可小觑。结合这些青少年热点元素,2006年9月,奥美为摩托罗拉倾力打造中国 The Internet has become an important channel for young people in contemporary society to understand society and create personal space. It is of vital importance to attract this huge and promising group of young consumers through this channel. Music has always been a favorite of teenagers. And Jay Chou’s influence in adolescents is even more to be underestimated. Combined with these hot elements of teenagers, in September 2006, Ogilvy & Mie made every effort to build China into a Motorola