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当中国市场的广告支出持续保持20%的高速增长时,中国媒体的格局也在发生着巨大的变化,传统媒体面临着来自媒体技术、受众接触习惯、广告主需求的巨大挑战,而新媒体则以破天之力博得一个颇具希望的未来,特别是2003年开始至今出现在写字楼、购物中心、繁华商圈、娱乐场所、公交设施、医院、卖场、酒店宾馆、机场巴士等户外各类生活空间的视频媒体尤为抢眼。
When the advertising spending in the Chinese market continues to maintain a high growth rate of 20%, the pattern of the Chinese media is also undergoing tremendous changes. The traditional media are faced with great challenges arising from the media technology, the audience’s contact habits and the demands of advertisers. However, the new media In order to win a promising future, especially since 2003, it has appeared in all kinds of outdoor living spaces such as office buildings, shopping centers, downtown shopping districts, entertainment venues, public transport facilities, hospitals, stores, hotels, airport buses and so on The video media is particularly eye-catching.