世界已经进入了一个文化的时代。企业有企业文化、城市有城市文化,电视栏目也需要栏目文化,电视人也需要成为“有文化”的电视人。栏目文化就是一个栏目从成长期到成熟期的发展过程中所形成的文化定位。这种文化定位是精神产品生产者和受众共同认知的品牌形象,是一个栏目区别于其他栏目的文化特质。那么,相应的,从事文化栏目编创工作以及所有企望自己供职的栏目呈现鲜明文化色彩的电视人都应该努力 The world has entered a cultural era. Enterprises have a corporate culture, urban city culture, television programs also need column culture, television also need to be “cultural” television. Column culture is a part of culture from the growth stage to the maturity of the formation of the cultural orientation. This cultural orientation is a brand image jointly recognized by both producers and audiences of the spirit. It is a cultural trait that distinguishes one section from the other. Well, correspondingly, the TV people who work on the creation of cultural sections and on the sections that look for their own jobs should have a clear cultural flavor