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经济全球化、社会信息化的今天,我国汽车市场也在不断发展,销量也在持续上升,为了增加我国汽车市场的竞争力,优化汽车售后服务,构建更加科学、完善的售后服体系,显得更加迫切。一汽大众是我国知名品牌的自称制造商,目前一汽大众公司退出的体验式汽车售后服务体系,收效显著。本文就以一汽大众为研究对象,对其体验式售后服务体系的构建进行几方面研究分析。
Economic globalization, social information today, China’s auto market is also growing, sales are also rising, in order to increase the competitiveness of China’s automobile market, optimizing automobile service, building a more scientific and perfect after-sales service system, even more urgent. FAW-Volkswagen is a self-proclaimed manufacturer of well-known brands in China. At present, FAW-Volkswagen exits the experiential automobile after-sales service system and has achieved remarkable results. In this paper, FAW-Volkswagen as the research object, the experience of after-sales service system to build several aspects of research and analysis.