在全球经济日趋一体化的今天,企业间的竞争已经逐步从价格竞争、质量竞争、市场竞争、服务竞争走向更高层次的文化竞争,企业管理也已经由经验管理逐步向文化管理迈进。企业文化建设的重要性已经被越来越 多的人所认识,企业文化建设已经兴起热潮。总结已有的经验教训,笔者 感到,加强企业文化建设应注重把握好以下几个问题。 As the global economy becomes more and more integrated, the competition among enterprises has gradually shifted from price competition, quality competition, market competition and service competition to higher-level cultural competition. Enterprise management has also gradually gone from experience management to cultural management. The importance of building corporate culture has been recognized by more and more people, and corporate culture has been booming. Summarizing the existing experience and lessons, I feel that strengthening the construction of enterprise culture should pay attention to grasp the following several issues.