尽管当前阶段多数中国本土汽车品牌还谈不上塑造高端,但古泽兹的观点对我们的品牌建设不乏参考意义大约五六年前,中国本土汽车公司间曾掀起一股争相推出高端产品的热潮,吉利帝豪、奇瑞瑞麒品牌相继诞生,长安汽车也曾有过此念头。彼时,自主品牌普遍销量飞速增长,决策者乐观地认为,中国汽车已经有能力卖出更高价格,攫取高额利润。然而,无情的市场证明,他们只是一厢情愿。很快,或者自降身价,或者干脆销声匿迹成为这些自主高端品牌的归宿。究其原因,质量和品牌管理还远远不到火候。 Although the majority of Chinese car brands in the current stage still can not talk about shaping the high-end, Guzezzi’s viewpoints no less than a reference to our brand building. About half a year ago, local Chinese carmakers had set off a series of high-end products Craze, Geely Imperial, Chery Ruiqi brand have been born, Changan Automobile had had this idea. At that time, the rapid growth of its own brand sales in general, policy makers optimistic that the Chinese car already have the ability to sell higher prices, to seize high profits. However, the ruthless market proves that they are only wishful thinking. Soon, either down the price, or simply disappear into the end of these independent high-end brands. The reason, quality and brand management is far from ready.