论文部分内容阅读
PC是以硅为核心的半导体文化,是一个精准的客观世界;影像是以人为核心的光学文化,是一个情感十足的主观世界。两种不同的文化,有着不同的认同方式。PC的核心技术都掌握在上游厂商手中,每个PC品牌的核心技术是同质化的;数码影像产品的核心技术大多掌握在各个厂商自己手中,每个品牌的核心技术是差异化的。两种不同的产业模式,有着不同的生存方式。以光学相机起家的佳能,在影像文化上几十年的积淀有目共睹。然而鲜为人知的是,佳能也是半导体加工制造领域的关键厂商,在晶圆蚀刻加工的光学制版领域举足轻重。融半导体文化和影像文化于一身的佳能,缔造了融半导体技术和传统影像技术于一身的佳能数码影像文化。这种独特的文化,在佳能2004年8月31日的大规模新品发布中再一次发挥得淋漓尽致。这次发布的产品包括全新PIXMA系列的8款喷墨打印机--iP8500、iP6000D、iP5000、iP4000、iP3000、iP2000、iP1500和iP1000;面向准专业摄影爱好者的数码单反相机EOS-20D和5支佳能EF镜头;面向初级摄影爱好者和普通摄影需求的Powershot系列的小型数码相机:PowerShotG6、PowerShotS70、PowerShotA95、PowerShotA85和PowerShotA400;面向时尚家庭用户的扫描仪CanoScanLiDE35;此外,还有数款传统照相机产品。
PC is a silicon-based semiconductor culture, is a precise objective world; image is a people-centered optical culture, is a subjective world full of emotion. Two different cultures have different ways of agreeing. The core technologies of PC are in the hands of the upstream manufacturers. The core technology of each PC brand is homogenized. The core technologies of digital imaging products are mostly in the hands of various manufacturers, and the core technologies of each brand are differentiated. Two different industrial modes have different ways of life. Canon started with an optical camera, the accumulation of decades in the image of culture for all to see. However, little-known is that Canon is also a key player in the field of semiconductor processing and manufacturing, playing a decisive role in the optical platemaking of wafer etching. Canon, a combination of semiconductor culture and video culture, has created a Canon digital imaging culture that incorporates semiconductor technology and traditional imaging technologies. This unique culture, Canon in the August 31, 2004 release of large-scale new products once again demonstrated its fullness. The release includes eight new PIXMA series of inkjet printers - iP8500, iP6000D, iP5000, iP4000, iP3000, iP2000, iP1500 and iP1000; digital SLR camera for prospective professional photographers EOS-20D and 5 Canon EF lenses; small digital cameras in the Powershot range for primary photography enthusiasts and general photography needs: the PowerShotG6, PowerShotS70, PowerShotA95, PowerShotA85 and PowerShotA400; the CanoScanLiDE35 scanner for stylish home users; and several traditional camera products.