单品突破是近年来药店店长的必修项目,虽然单品突破策略的决策权多数在总部,但无论是在单品选择还是在方案执行过程中,药店店长岗位也是大有可为。第一步:确定品类选择什么样的品类进行单品突破不是看别人家药店流行哪些品类,哪些品类做得火爆,也不是看哪个厂商给的政策更好,而首先要考虑消费者的需求,因为品种再好,如果不适合自己药店的目标消费者,再优秀的市场策划或促销活动都只是浪费资源。 Breakthrough single product manager in recent years, the compulsory project manager, although a single product decision-making strategy to break through most of the headquarters, but both in the single product selection or in the program implementation process, the pharmacy manager position is promising. The first step: to determine what kind of category to choose a single product category Breakthrough is not to see what other people popular drugstore categories, which category has done so hot, nor is it a better policy which manufacturers to give, and first of all to consider the needs of consumers, Because the best varieties, if not suitable for their own pharmacy target consumers, and then excellent marketing or promotional activities are just a waste of resources.