目前,我国的汽车市场处于轿车将要普及化的发展阶段的前期,但国内汽车消费却持续低迷。国产汽车价格下调虽促成汽车的短暂旺销,但汽车销量的增长并不意味着经济效益的必然增长。本文从研究消费者需求入手,分析相关数据,提出现阶段我国汽车消费者需求的优化对策,以其促进汽车工业的可持续发展。 At present, China’s automobile market is in the early stages of the development phase of the sedan will popularize. However, the domestic automobile consumption is still in a downturn. Although the domestic auto prices have contributed to the short sales of automobiles, the growth of car sales does not mean the inevitable increase of economic benefits. This article starts with the research of consumer demand, analyzes the related data and puts forward the optimization measures of the demand of automobile consumers in our country at present to promote the sustainable development of automobile industry.