如果说在过去的15年,传统媒体数字化发展得比较艰难,那么接下来的5年只会更加艰难。十多年来,数字媒体兴起、传统媒体广告收入逐年下滑,尽管传统媒体一直在努力寻求一种可持续发展的模式,但移动互联网和社交媒体的新浪潮再一次改变了媒体的版图,也使得媒体数字化过程更加复杂。新闻机构发现它们和那些技术巨头企业形成了既合作又竞争的关系,而 If the digitalization of traditional media has been rather difficult in the past 15 years, then the next five years will only be more difficult. For more than a decade, with the rise of digital media and the decline of traditional media advertising revenues, traditional media has been trying hard to find a sustainable model. However, the new wave of mobile internet and social media have once again changed the media landscape, Media digitization is more complicated. News agencies found that they and the technology giant enterprises formed a cooperative and competitive relationship, and