经济的发展，市场的形成，竞争的加剧，商家们为了争夺市场，屡屡发动价格大战。在这“硝烟弥漫”的战火中，面对挑战者的连连出招，商讨价格战的策略与方法该是商家们必须面对的课题。灵活运用管理会计、财务分析理论，将会使你抢占价格战中的制高点。一、“量、本、利”原理 With the development of the economy, the formation of the market, and the intensification of competition, businessmen have repeatedly launched price wars in order to compete for the market. In this “smoke of smoke” war, facing the challenges of the challengers, the tactics and methods of discussing price wars are the issues that businesses must face. The flexible use of management accounting and financial analysis theory will enable you to seize the commanding heights in the price war. First, the “volume, the principle of profit” principle