两年以前,在影视行业中出现了一个新生的名词,即IP(Intellectual Property)。本文试图以IP的固有特征以及它的产生背景为切入点,介绍了IP的概念,对当前国内外IP发展现状作了简明扼要地分析,最后以浙江本地的传统文化为研究对象,对其IP资源的挖掘以及创新给出了自己的建议。 Two years ago, a newborn term appeared in the film and television industry, namely IP (Intellectual Property). This article attempts to IP inherent characteristics and its background as a starting point, introduced the concept of IP, IP development at home and abroad made a concise and concise analysis of the status quo, and finally to Zhejiang local traditional culture as the research object, its IP Resources mining and innovation gives its own advice.