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目前非品牌OTC产品(尤其是消费者认知度低的产品)终端拦截的工作重点放在终端药店的营业员工作上因此反拦截工作也必然放在营业员终端工作上。非品牌产品终端工作的弱点一般表现在以下几个方面: 门对终端营业员工作的诚信度低。由于产品销售的不稳定导致销售人员的不稳定,从而使终端营业员促销费用兑付上出现不稳定。营业员对新品疗效、质量认识不够,推荐心理负担较大不能完全自信地推荐给顾客双方合作起来不容易建立起良好的客情关系。
At present, the non-brand OTC products (especially those with low consumer's awareness) intercept the work of the terminal pharmacies. Therefore, the anti-interception work must also be placed on the salesperson's terminal work. The weakness of non-branded product terminal work is generally manifested in the following aspects: The door has low integrity to the terminal salesperson's work. Due to the instability of product sales led to the instability of sales staff, so that the terminal sales staff promotions on the emergence of instability. Salesperson efficacy of the new products, quality awareness is not enough, recommended psychological burden can not be fully confident to recommend to the customer cooperation is not easy to establish a good relationship between customers.