喜马拉雅一直在这个行业属于定位不清晰的公司,叫作四不像公司。坦白说,因为企业在发展过程中面临的问题比较多元,也不是那么典型,也没有典型到说只是搞一个创意的问题,要么只是搞一个战略的问题,它没有清晰到这么一个准确的地步。所以喜马拉雅实际上做的就是这个缝隙。我们有一个广告语“比广告公司更懂营销,比策划公司 Himalayas have been in this industry are not clear positioning of the company, called the four unlike the company. Frankly speaking, because the problems faced by enterprises in the course of development are rather diverse, they are neither typical nor typical. They are merely creative issues or just strategic issues. They are not clearly defined at such an accurate level. So what Himalayas actually do is this gap. We have an advertising slogan ”Better to know marketing than an advertising agency than to plan a company."