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虽然中国已经成为全球最大的汽车市场,但是“品牌之痛”一直是中国自主汽车企业发展中的一块心病。作为中国六大汽车集团中自主品牌轿车的后来者,北汽集团希冀在品牌建设上寻求重大突破。
Although China has become the largest automobile market in the world, “the pain of the brand” has always been a heartbeat in the development of China’s independent automobile enterprises. As a latecomer to its own brand of sedan in China’s six largest automobile group, BAIC hopes to make major breakthroughs in brand building.