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项目创意:网购宣传贺卡开发单位:福建省晋江市邮政局2012年9月,晋江市邮政局得知天猫商城柒牌官方旗舰店将于10月份盛大开业,便积极尝试在网购明信片项目上与对方展开首次合作。他们结合“双11”天猫购物狂欢节活动,为柒牌公司制定了“购物狂欢节VIP邀请函”策划方案,发行10万枚邮政贺卡普卡寄递给柒牌公司的VIP客户,借助线上线下互动形式,表达“感恩于心,回报将至”的心意。贺卡正面
Project Idea: Online Shopping Publicity Greeting Card Developed by: Jinjiang Post Office in Fujian Province In September 2012, Jinjiang Post Office learned that the official flagship store of Tmall Retail Store will open in October and will actively try to start its online shopping postcard project with each other First cooperation. They combined with the “Double 11” Lynx Shopping Carnival activities, for the brand companies to develop “Carnival VIP Invitation ” planning program, the issue of 100,000 postal cards Paka sent to the licensing company’s VIP customers , With the help of online and offline interaction, express “Thanksgiving in mind, the return will come to” mind. Greeting card front