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我国有9亿多农民,由于受文化水平、生活消费环境、欣赏习惯等因素的制约,相对而言,电视媒体比报纸、广播、网络等其它媒体更容易让农民朋友所接受。声画并茂、形象生动、通俗易懂、直观具体、视听兼备这种独特的优势,使得电视在农村具有广泛的受众。农民钟情于电视,在很大程度上是因为对电视新闻节目、专题节目、娱乐节目和农业科技资讯有较强烈的需求。中国科协《2001年我国公众科学素养调查主要数据》表明:农村居民具备基本科学素养的比例为0.
In our country, there are more than 900 million peasants. Due to the constraints of cultural level, living environment and appreciation of habit, television media is more likely to be accepted by peasants and friends than newspapers, radio, internet and other media. It boasts vivid, easy-to-understand, intuitive and specific audiovisual paintings. The unique advantages of both audiovisual and audio-visual make television a broad audience in rural areas. Farmers love television, in large part because of the strong demand for television news programs, special programs, entertainment programs and agricultural science and technology information. China Association for Science and Technology “2001 China’s public scientific literacy survey main data” shows that: rural residents have the basic scientific literacy ratio of 0.