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经济发展的推动下,我国电力事业飞速发展,供电企业也不断增多。这些供电企业数量不断增多,但是毕竟市场有限,再加上电力营销自身的独特性,为了提高自身的竞争力,获取更多的市场份额,就需要加强电力营销在供电企业中的管理。本文就将就电力营销的特殊性,结合电力营销中存在的问题,提出电力营销的管理方法。
Under the impetus of economic development, the rapid development of China’s power industry and the increasing number of power supply enterprises. The number of these power supply enterprises is on the rise. However, after all, the limited market and the uniqueness of power marketing make it necessary to strengthen the management of power marketing in power supply enterprises in order to enhance their competitiveness and gain more market shares. This article will be on the special nature of power marketing, combined with the existing problems in power marketing, power marketing management approach proposed.