对21世纪初养生保健类图书的兴起、过热和引发市场整顿的过程进行了简要回顾;通过数据分析,揭示了市场整顿后产生的新问题:传统出版单位对读者需求的了解和研究还不充分,一时还不能创造出足够的养生保健佳作去填补市场空缺;结合作者单位的出版实践,从社会良知、需求把握、产品设计和营销效果四个方面探讨了养生保健类图书的成功要素。 A brief review is made on the rise, overheating and overhauling of health care books at the beginning of the 21st century. The data analysis reveals the new problems arising from the rectification of the market: the understanding and research on the needs of readers by traditional publishing houses is not sufficient , And yet can not create enough good works of health care to fill the market vacancies; combined with the author’s publishing practice, from the social conscience, demand control, product design and marketing effectiveness of the four aspects of health care books discussed the success factors.