自古有得民心者得天下,就品牌而言,得年轻者得天下。在这样一个鲜活的、个性的、去缝隙化的互联网时代,90、95后的年轻人世界就是一个互联的世界,购买的交互化、消费的场景化、认知的多元跨界化迫使品牌营销从技术性、趣味性、感官性、传播性等多个方面向年轻群体进行战略化转移。品牌文化的输入绝不单单局限于营业额那样简单,一旦形成巨大的美誉和渗透效 People of all ages have won the world, in terms of the brand, young people have the world. In such an era of fresh, individualized and cyber-free Internet, the world of young people after 90,95 is an interconnected world. The interactive purchase, the scene of consumption and the diversification of cognition make the brand Marketing from the technical, interesting, sensory, communication and other aspects of the strategic transfer of young groups. The input of brand culture is by no means limited to sales as simple as once formed a huge reputation and infiltration effect