随着市场经济的发展,社会经济生活中的“热点品牌”越来越多,尤其涉及到房地产、手机及一些与提高生活质量密切相关的民用产品,开发商与制造商们正在从价格竞争、质量竞争逐步转变为品牌竞争。营造品牌、提升品牌已成为许多有实力、有影响企业的理念与行动, With the development of market economy, there are more and more “hot brands” in social and economic life, especially real estate, mobile phones and some civilian products closely related to improving the quality of life. Developers and manufacturers are moving away from the price Competition, quality competition gradually transformed into brand competition. Build a brand, enhance the brand has become a lot of powerful, influential business ideas and actions,