时下,谈论品牌成为一种时尚,各行各业的人士一谈营销,就对品牌津津乐道,尤其以营销广告界人士为最。以前,笔者以为谈论品牌的人士多为有闲之人,后来,与多位老板交流后,发现他们也在谈论品牌,并沉醉其中不能自拔,为此,笔者觉得很悲哀。品牌,是每个企业家梦寐以求的东西,笔者也是,可是,什么时候可以做品牌, 什么样的企业才能做品牌,却是一门很深奥的学问,不是靠乱喷唾沫就可以实现的。很多企业,绝大多数是中小型企业(资产1亿元以下或年销售额在2、3亿元以下的企 Nowadays, talk about the brand to become a fashion, all walks of life talk about marketing, the brand relish, especially in the marketing and advertising industry are the most. In the past, I thought people talking about the brand were mostly idle people. Later, after talking with many employers, they found that they were also talking about brands and indulging in them. Therefore, I feel very sad. The brand is what every entrepreneur dreams of. The author also does. However, when a brand can be made and what kind of enterprise can make a brand, it is a very deep knowledge that can not be achieved by reckless chaos. Many enterprises, the vast majority of small and medium enterprises (100 million yuan in assets or less annual sales of 2.3 billion yuan in the following enterprises