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素以“广告界奥林匹克团体奖”著称的艾菲奖,把广告投放所达到的实际市场效果列入重要评定标准,自1968年由美国营销协会(AMA)创立以来,已经跨越半个世纪的历程,在全世界超过40个国家(地区)广泛设立。2003年中国广告协会与美国营销协会签署协议,将艾菲奖正式引入中国,自此开始了艾菲奖的中国之旅。中国艾菲奖作为以广告运动全案为评估对象的广告奖项,它将荣誉同时颁发给广告主与广告代理公司,以表彰他们做出的最具实效的营销传播创意——这些创意完成了预定
Known as the “Advertising Olympic Group Award” known Effie Award, the advertising effectiveness of the actual market to achieve an important measure of inclusion, since 1968 by the American Marketing Association (AMA) was founded, has spanned half a century The history of the world, more than 40 countries (regions) widely established. 2003 China Advertising Association and the United States Marketing Association signed an agreement to formally introduce the Effie Awards China, since then started the Effie Awards China tour. China Effie Awards as an advertising campaign to assess the overall award for the project, it will honor the same time presented to advertisers and advertising agencies in recognition of their most effective marketing communication creativity - these ideas completed the scheduled