乔伊·吉拉德是世界上最有名的营销专家,被吉尼斯世界记录誉为“世界上最伟大的推销员”。在商业推销史上,他独创了一种有节奏、有频率的“放长线钓大鱼”的促销法,被世人广为传诵。他认为所有已经认识的人都是自己的潜在客户,对这些潜在客户,他每年大约要寄上12封广告信函,每次均以不同的色彩和形式投递,并且在信封上尽量避免使用与他的行业相关的名称。 Joey Gillard is the world’s most famous marketing expert, by the Guinness Book of Records as “the world’s greatest salesman ”. In the history of commercial marketing, he invented a rhythm, frequency, “long-line fishing” promotion law, widely read by the world. He thinks all the people he knows are potential customers. For these potential clients, he sends about 12 advertisement letters each year, each in a different color and form, and avoids using him on the envelope as much as possible Industry related names.