一、特点与属性根据产品的某些特点和属性进行定位。比如某种洗衣粉含有别的洗衣粉所不具备的某种成分,某种食品是用某种独特的工艺制造而成。可以看出,产品的特点和属性并不是真正长期的竞争优势,如果竞争者以更快的速度或更完美的改进产品参与竞争,常常能做到后发制人。但这种策 First, the characteristics and attributes According to some of the characteristics and attributes of the product positioning. For example, a laundry detergent contains some other ingredients that are not available in laundry detergent. Some food is made with some unique technology. As can be seen, product features and attributes are not really long-term competitive advantages, and competitors can often be late-gamers if they compete for faster or more improved products. But this policy