中国媒体经过几十年风风雨雨的洗礼,到如今,其性质和传播方式已从原来单一性向多元化发展,自身的风格也在不断演变。一方面在市场经济的不断推进中,媒体也从党和政府的喉舌的单一角色转变为宣传任务和利润追求齐头并进的态势。另一方面在科技的不断推动 After decades of ups and downs of the Chinese media, the nature and mode of communication have evolved from unity to pluralism and their own style has evolved. On the one hand, in the continuous promotion of the market economy, the media has also shifted from the single role of the party and government’s mouthpiece to a situation where propaganda tasks and profit pursuits go hand in hand. On the other hand, science and technology continue to promote