随着我国市场经济体制的逐渐完善和成熟,企业开展职工体育文化活动的旧模式面临新的挑战。在新形势下如何有效地、创造性的开展好企业职工体育文化活动,是摆在我们职工体育文化工作者面前的一个重要课题。职工体育文化是企业文化内涵的重要组成部分,组织开展健康有益的职工体育文化活动能大大激活 With the gradual improvement and maturity of the market economy system in our country, the old model of carrying out employee sports and cultural activities in enterprises faces new challenges. Under the new situation, how to effectively and creatively carry out the sports and cultural activities of employees in enterprises is an important issue for workers and culture workers in our workers. Workers’ sports culture is an important part of the corporate culture. Organizing sports and cultural activities for employees that are healthy and beneficial can be greatly activated