自20世纪90年代开始,法学界就对商品化权的问题进行了探讨,但时至今日依然没有定论。本文从奥特曼案引出这个问题,进而对商品化权的定义进行分析,指出商品化权是指将能够创造商业信誉的人物或动物的姓名或名称、角色、形象、名誉,著名作品的名称、片断,广为人知的标志或它们的结合进行商业性使用的权利。另外,探讨了商品化权的性质,阐明商品化权是一种不同于知识产权的无形财产权。 Since the 1990s, the legal profession has discussed the issue of the right to commercialization, but so far it is still inconclusive. This article leads the question from the Altman case, and then analyzes the definition of the right of commercialization, pointing out that the right of commercialization refers to the name, role, image, reputation, name of the famous work that can create business reputation , Pieces, well-known signs, or a combination of them for commercial use. In addition, the nature of the right to commercialization is discussed, and the right to commercialization is an intangible property right different from intellectual property.