很多消费者会想尝试一些新的品牌,这是所有二线豪华品牌的机会。不过戴雷认为,英菲尼迪的机会还不止于此“我现在刚到了两个月,如果问我最大的挑战是什么,是品牌。现在英菲尼迪知名度还比较低,品牌形象和定位不是很清楚。” Many consumers will want to try some new brands, which are all second-tier luxury brand opportunities. However, Dai Lei believes Infiniti’s chances are not limited to this “I have just arrived two months, if asked what my biggest challenge is the brand now Infiniti is still relatively low profile, brand image and positioning is not very clear. ”