[案例]迪福的办公室里摆设着许多纪念品,它们象征着这家世界上最大的、最成功的工装裤制造公司——哥兰特丽公司20多年的光辉历史。由于在广告宣传和促销活动中总是强调质量第一,哥兰特丽公司突飞猛进,遥遥领先于它的竞争对手们。哥兰特丽这个名字成了工装裤的代名词。在北欧,即迪福当总裁的地区,60和70年代工装裤的销售量迅猛增长,公司根本就无法以同样速度生产出大量的牛仔裤来满足快速增长的需求。那时候,公司的领导者们都还年轻,他们把销售工作专业化,从而使 [Case] ​​There are souvenirs in Defoe’s office that symbolize the glorious history of the world’s largest and most successful overalls manufacturing company, Grantry, for over 20 years. Due to its emphasis on quality first in advertising campaigns and promotions, Goran Terri has been surging ahead of its competitors. The name Glandry became synonymous with overalls. In Northern Europe, where Defoe was the president, sales of trousers in the 60s and 70s grew rapidly, and the company simply couldn’t produce a lot of jeans at the same speed to meet the rapidly growing demand. At that time, the company’s leaders were still young and they specialized in sales so that