什么是企业？通俗地说，企业就是把人们组织起来为居民提供产品和服务的经营单位。然而眼下一些企业却存在着重产品轻服务的现象，认为只要产品好，服务差点无关紧要。其实这是一种短视而落后的错误认识。 前不久，美国福特汽车公司总裁杰克·纳赛尔宣布：“我们并非要成为一个 What is a business? In layman’s terms, a business is a business unit that organizes people to provide products and services to residents. However, at present, some companies are focusing on product-light services. It is believed that as long as the products are good, the service is almost irrelevant. In fact, this is a short-sighted and backward mistaken understanding. Not long ago, Jack Nasser, president of Ford Motor Company, announced: “We are not trying to be a