论文部分内容阅读
自2007年7月1日起,瑞士GF阿奇夏米尔集团将合并其原有品牌阿奇、夏米尔与米克朗,形成一个单一的新品牌“GF阿奇夏米尔”。GF阿奇夏米尔对放电加工、高速铣削加工及高性能铣削加工部门进行优势整合这一举措,将进一步扩展GF阿奇夏米尔作为向工模具加工行业提供机床工具的制造商的领导地位。合并之后,GF阿奇夏米尔将全权拥有全球最广泛的销售及服务网络、最广泛的产品范围及该行业最全面的应用技术。转向单一品牌策略的目的是通过确保顾客成功来进一步提高公司的市场表现。
As of July 1, 2007, the Swiss GF AgieCharmilles Group will merge its original brands Archie, Charmilles and Mikron to form a single new brand “GF AgieCharmilles.” GF AgieCharmilles ’superior integration of EDM, high-speed milling and high-performance milling will further expand GF AgieCharmilles’ leadership as a manufacturer of machine tools for the tooling industry. After the merger, GF AgieCharmilles will own the world’s broadest sales and service network, the broadest range of products and the most comprehensive application technology in the industry. The purpose of turning to a single brand strategy is to further improve the company’s market performance by ensuring the success of its customers.