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面对国际快时尚品牌的冲击,本土品牌各显神通,努力寻找适合自己的发展道路。既有众多国外品牌的发展模式可以借鉴,又能充分掌握本国国情,这些是中国快时尚品牌的优势,他们正顺应市场变化调整发展思路。“我们在发展中遇到的核心问题是,如何实现准确的市场需求分析,加快供应链的快速反应。”诺奇新闻中心负责人王伟伟介绍了诺奇的创新发展模式。诺奇拥有庞大的会员数据库,通过信息化会员管理系统,对会员的每一次消费行为进行深入分析,有效地降低了成本和风险。同时,围绕买手模式对企业组织架构进
In the face of the impact of international fast fashion brands, local brands are superficial and strive to find their own way of development. Both the development mode of many foreign brands can learn from, but also fully grasp the national conditions, these are the advantages of China’s fast fashion brand, they are adjusting to the development of the market to adapt to changes in thinking. “The core problem we encountered in the development is how to achieve accurate market demand analysis and speed up the rapid response of the supply chain ” Wang Wei Wei, head of Nochi Information Center, introduced Noch’s innovation and development mode. Nuoqi owns a large membership database. Through informational member management system, in-depth analysis of each member’s consumption behavior effectively reduces costs and risks. At the same time, around the buyer model into the enterprise organizational structure