当前属于互联网的时代,媒体的格局和受众对象以及传播技术都在发生巨大的变化。如果没有有效的运用互联网宣传,就是放弃了宣传工作当中的一个非常重要的渠道.对于当今互联网的宣传需要给予高度的重视,要不断进行创新,利用互联网将自身的魅力充分的发挥出来,吸引人才,获得市场的认可。本文主要论述的是在当今互联网时代的影响下,企业对于优秀人才的吸引以及保留,并提出具有针对性的建议,希望对于互联网行业的人才战略能起到积极的建议。 In the current era of the Internet, there has been a dramatic change in the format and target audience of the media and in communication technologies. If you do not effectively use the Internet publicity, is to give up the propaganda work which is a very important channel for the current Internet publicity needs to be given high priority, we must continue to innovate, the use of the Internet to its full charm to attract and attract talent , Access to market recognition. This article mainly discusses that under the influence of the Internet era, enterprises attract and retain excellent talents and put forward specific suggestions. They hope that they can make positive suggestions for the talent strategy of Internet industry.