成长中的企业如何挑战所在市场的既有在位者?在位者如何面对后来者的市场破坏性策略?“成长的关键,在于成为破坏者,而不是被破坏者”——无论处于市场哪个位置的企业,这句话及其背后的关键词“破坏性创新”,对它们来说都是值得深究的。 How can growing companies challenge incumbents in their markets? How do incumbents face the devastating tactics of latecomers? “The key to growth is to become saboteurs rather than vandals.” - Whether in the marketplace Which location of the business, the phrase behind the key words “destructive innovation”, are worth to be studied for them.