据广州市国土资源和房屋管理局最新公布的有关资料显示,南国奥林匹克花园以仅半年的销售业绩位居2001年全市各大楼盘销售面积亚军位置。在这骄人的佳绩背后,我们深感在房地产市场竞争日益白炽化的今天,项目要取得成功,离不开发展商、策划人、设计人、承建商及销售推广人的共同协作。越来越多的实例表明,那个纯粹概念妙作的年代已经过去,一个概念的好与坏或成功与否必须看它在实际项目和市场中如何表达和体现。那么作为房地产项目的设计者,如何真切把握市场动态,如何深刻理解项目全方位定位,如何以准确到位的建筑语言来描绘和塑造产品,这已成为项目开发中越来越不可忽视的因素…… According to the Guangzhou Municipal Land Resources and Housing Authority released the latest information shows that the Olympic Garden in South China in 2001 only six months sales ranking the city’s major real estate sales area runner-up location. Behind this impressive success, we are deeply aware that today’s competition in the real estate market is increasingly incandescent. To succeed, the project can not be achieved without the cooperation of developers, planners, designers, contractors and sales promoters. An increasing number of examples show that the era of purely conceptual masterwork is over and that a concept’s success or failure must be seen in terms of how it is expressed and embodied in real projects and markets. As a real estate project designer, how to truly grasp the market dynamics, how to fully understand the project a full range of positioning, how to accurately locate the building language to describe and shape the product, which has become an increasingly neglected project development ...