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目前我国城乡个体经济发展正处于建国以来的鼎盛时期.从业人数之多,经营范围之广,辐射面之大, 门类项目之全,都是前所未有的.这些个体工商户大都是带着一些复杂心理走进市场流通领域的.他们的各种不同心理,必然产生不同的经营形式和手段、行为.因此,研究个体工商户的心理特征及其调节方法,不仅是关系到他们文明经商、守法经营的大问题,而且也是关系到振兴国民经济和维护广大消费者切身利益的一件大事.
At present, the development of individual economy in urban and rural areas of our country is in its heyday since the founding of the People’s Republic of China, with a large number of practitioners, a wide range of businesses, and a large radiation area with the largest number of categories of projects. Most of these individual industrial and commercial households bring with them complicated psychological Into the field of market circulation.All their different psychology, will inevitably have different business forms and means, behavior.Therefore, the study of the psychological characteristics of individual industrial and commercial households and its adjustment methods, not only related to their civilized business, law-abiding business Big issue, but also related to revitalize the national economy and safeguard the vital interests of consumers in general.