服装是与人民生活息息相关的消费品,随着服装工业的飞速发展。我国已成为世界上第一大服装生产大国和出口大国。近年来服装产品已从卖方市场进入买方市场.消费者购买服装讲究个性化、突出了对服装文化含量的需求,集中反映在对服装的档次、质量、花色品种的要求,特别是对服装品牌的关注。服装销售领域中假冒名牌产品、以次充好的现象,通过这几年对市场环境的清理和整顿.以及服装产品销售方式的转变有所下降。在这里提醒消费者购买服装产品注意以下几点: 1、购买服装请到大商场、专卖店、加盟连锁店。服装产品特别是知名的品牌产品,往往是厂家直接或通过代理商、加盟商以专柜的形式在大中城市的大中型商场,或以专卖店形式进行销售,在场地装修形式、销售人员服装培训等方面都有统一的要求,能体现出厂隶和品牌的个性和特点。特别是 Clothing is closely related to people’s lives and consumer goods, with the rapid development of the apparel industry. Our country has become the largest garment producer and exporter in the world. In recent years, apparel products have entered the buyer’s market from the seller’s market.Customers pay attention to personalization of apparel, highlighting the demand for apparel culture content, which is mainly reflected in the requirements of clothing grade, quality and variety, especially for apparel brand attention. Clothing sales in the field of counterfeit brand-name products, shoddy phenomenon, through the past few years on the market environment clean-up and rectification. As well as changes in sales of apparel products declined. Here to remind consumers to pay attention to the following clothing apparel products: 1, buy clothing, please go to the mall, stores, joined the chain. Clothing products, especially well-known brand products, often manufacturers directly or through agents, franchisees in the form of counters in large and medium-sized cities in large and medium-sized shopping centers, or store sales in the form of venue decoration, clothing sales training And other areas have a unified requirement, can reflect the factory Li and brand personality and characteristics. especially