“全员营销”更多的时候是一种企业文化 ,是一种企业精神 ,是通过对企业员工的主观能动性的挖掘而激发出来的物质财富。它的主观性大于客观性。它需要培养 ,需要激发。目前 ,多数单位片面理解“全员营销”的含义 ,把“全员营销”操作成“全员推销”,这种做法是对“全员营销”的 “Full marketing” is more of a corporate culture, an entrepreneurial spirit, and a material asset inspired by the excavation of the subjective initiative of employees. Its subjectivity is greater than its objectivity. It needs to be cultivated and needs to be stimulated. At present, most units unilaterally understand the meaning of “full member marketing” and operate “full member marketing” as “full member sales”. This is a measure of “full member marketing”