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彭伟义为你干一杯！ “彭大将军”发威,以1.5亿元的价格买下嘉士伯在上海啤酒公司75％的股权。外界于此很是震惊,从前只有外国品牌“喝”了中国可乐、外国品牌“吃”了中国饼干,像青啤这样大笔一挥,吞下上海嘉士伯,完成本土品牌向海外品牌的成功反攻的,这些年来确实没有。 这在青啤历史上应是浓墨重彩的一笔,彭作义笑呵呵地说,青啤打够了国内的“老鼠”,现在要开始打国外的“老虎”了。至于要把这次股权收购行动上升到什么“民族工业的振兴”之类的高度的说法,就少一点吧。一次市场行为承受不了太多道义的色彩,从舆论上让一个企业背负这些,最后往往就会不大对头。去年何伯权签下和达能合资、
Peng Weiyi for you a cup! “General Peng Da” made a fortune to buy Carlsberg's 75% stake in Shanghai Brewery at a price of 150 million yuan. This is very shocking outside world, before only foreign brands “drink” the Chinese cola, foreign brands “eat” Chinese biscuits, such as Tsingtao such a big wave, swallowed Shanghai Carlsberg, to complete the success of local brands counter-offensive to overseas brands Indeed, these years have not. This should be in the history of Tsingtao Brewery a sum, Peng Zuoyi smiled and said that Tsingtao enough domestic “mouse”, and now want to start playing the “tiger” abroad. As for what it takes to raise the current share purchase operation to the level of “revitalization of the national industry,” it is a little less. A market behavior can not bear too much moral color, let an enterprise from the media bear these, the last often will not match. He Boquan signed last year and Danone joint venture,