出差之前接到委托.为《成功营销》的本期主打文章“直效主义”撰写评论。然而.当我细读之后,感到这个任务完成起来有点棘手。第一.“直效”是圈内最近议论较多的话题.然而.“直效”是什么?第二.百度竞价排名到底属不属于广告。业内有人说.从付费的、非人际传播的、明示广告主这三点来看,完全符合商业广告的定义,将其纳入广告管理范畴也就是一个时间问题。 Received a commission prior to business trip for the “successful marketing,” the main article “direct doctrine ” to write a review. However, when I read it carefully, I felt it a bit trickier to get the job done. First, “direct effect ” is more talked about the topic in the circle recently.However, “direct effect ” is what? Second, Baidu PPC in the end does not belong to advertising. Some people in the industry say that in terms of paid, non-interpersonal, and explicit advertisers, it is a matter of time before they can be fully integrated into the definition of commercial advertising and incorporated into advertising management.