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Quantitative Objective Assessment of Websites by Neurocode-Tracking in Combination with Eye-Tracking
Assessment of websites remains a definite challenge within advertisement research. In order to gather objective informat......
Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Asses
The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, ......