市场营销是经济市场发展中,企业为了满足消费者的各种不同的需求而产生的一种整体性的营销活动。由于市场竞争激烈,单一产品或是服务的市场影响竞争力不够,因此促进了市场营销组合的产生。在优化物质资源组合的同事,为消费者提供更好的服务和产品,并以此提高企业的经济收入。 Marketing is the development of economic markets, businesses in order to meet the different needs of consumers and resulting from a holistic marketing activities. Due to the intense market competition, the single-product or service market is not competitive enough, thus promoting the marketing mix. In optimizing the combination of material resources colleagues, to provide consumers with better services and products, and in order to improve the economic income of enterprises.