改革开放和社会主义市场经济体制的建立,给人们的道德生活带来了深刻的影响。而影响最大、最具有普遍意义的莫过于人生价值观念的变化。这种变化的动态起始标志即是人生价值取向的个性化。那么如何估价这种个性化的人生价值取向?它与利己主义、拜金主义、享乐主义等个人主义的人生价值观有何联系?怎样开掘它的向善潜能以促进适应改革开放和社会主义市场经济的新人生观的形成?这是当前道德建设在理论与实践上面临的一个重要的新课题。 历史的必然 在从传统的计划经济走向社会主义市场经济的过渡时期,人生价值取向的个性化是一个不可避免的趋势。 当代人生价值取向的个性化,集中表现为个人从自我出发独立选择生存方式和人生价值目标的一种个性倾向性观念。这种从个人(或自我)出发的人生价值取向,在人类历 The establishment of the market system of reform and opening up and the socialist market has profoundly affected people’s moral life. The greatest impact, the most universal significance than the changes in the values ​​of life. The dynamic starting sign of this change is the personalization of the value orientation of life. How to value this kind of individualized value orientation of life? How does it relate to egoistic values ​​such as egoism, money worship and hedonism? How to explore its potential for goodness so as to promote its adaptation to the reform and opening up and the socialist market economy? The formation of a new outlook on life? This is an important new issue facing the current moral construction in theory and practice. Historical necessity In the transition from the traditional planned economy to the socialist market economy, the individualization of the value orientation of life is an inevitable trend. The personalization of the value orientation of contemporary life concentrates on the concept of individuality orientation that individuals independently choose their own way of subsistence and life value goals from their own self. This personal (or self) life value orientation, in human history