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魅族在央视春晚上放了支15秒的广告,巧妙地把二次元常见的弹幕互动方式融入其中,在广告上方飘过“经费在燃烧”“已买,组织放心”等网络用语,不禁让人眼前一亮。弹幕已是视频网站的常见功能,“80后”“90后”甚至是“00后”是其主要参与群体,魅族手机的用户正好与此重叠,用目标受众所喜欢的方式来表达十分讨巧,而且品牌形象也在广告的传达中愈加年轻化。尤其要点赞的是,这则广告不论
Meizu CCTV Spring Festival Evening placed 15 seconds of advertising, cleverly the common element of the second element into the barrage interaction, drifting over the top of the advertisement “funds in the combustion has been bought, the organization assured ” and other networks Language, can not help but shines. Barrage has become a common feature of video sites, “80 ” “90 ” or even “00 ” is its main participating groups, Meizu phone users just overlap with this, the target audience likes Way to express a very handy, and brand image is also more and more young in the communication of advertising. In particular, the praise is that this ad regardless