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一个成功的策划 ,实际就是一种创新 ,面对市场经济的激烈竞争 ,要使期刊得以发展和提高 ,必须精心策划。策划应遵循的原则 :坚持正确的办刊方向和正确的舆论导向 ;将办刊的社会效益和经济效益结合起来进行策划 ;体现学报的特色要贯穿策划活动的始终 ;置身于整个学报界这个大环境中进行策划。策划的主要内容 :读者阅读心理策划、学报质量策划、学报选题策划
A successful planning, in fact, is an innovation. In the face of fierce competition in the market economy, the journal must be carefully planned if it is to be developed and enhanced. Planning should follow the principle of: adhere to the correct direction of running the magazine and the correct direction of public opinion; the social benefits of running a journal and economic benefits will be combined to plan; reflect the characteristics of the journal should run through the planning activities from beginning to end; Environment planning. The main contents of planning: reader reading psychological planning, journal quality planning, journal selection planning