论文部分内容阅读
从上世纪七十年代的小氮肥企业,经过44年的励精图治,如今发展成为以基础化工、农用化工、精细化工、生物化工为一体的综合化工企业,并成为一个上市公司。江苏华昌化工股份有限公司在农业转型、行业发展、企业扩张过程中,面对日益激烈的市场竞争,他们对于农资营销的感触更加深刻,对于复合肥也有了重新认识和再度定位。日前,江苏华昌化工股份有限公司复合肥分公司副总经理闵凡国畅谈了以深度营销为依托的“肥恋田”产品发展壮大的历程。
Since the small nitrogenous fertilizer companies of the 1970s, after 44 years of good governance, they have now become integrated chemical companies that integrate basic chemicals, agrochemicals, fine chemicals, and biochemicals, and become a listed company. Jiangsu Huachang Chemical Industry Co., Ltd., in the face of increasingly fierce market competition in the process of agricultural transformation, industrial development, and enterprise expansion, has deeper feelings about the marketing of agricultural products and has also re-understood and repositioned compound fertilizers. Recently, the deputy general manager of Jiangsu Huachang Chemical Industry Co., Ltd. compound fertilizer company Fan Fanguo talked about the development and expansion of “Fei Lian Tian” products based on in-depth marketing.