随着环境恶化、资源匮乏等问题的出现,各国纷纷重视发展绿色商业。山东省许多企业尝试发展绿色商业,收效甚微。文章从企业、消费者、社会三个角度分析了山东省绿色商业发展障碍,从政府、企业、消费者方面提出了解决方案。通过发展绿色商业可以满足消费者需求、优化资源配置、构建和谐社会和提升企业竞争力。 With the advent of the deteriorating environment and the scarcity of resources, all countries attach great importance to the development of green commerce. Many enterprises in Shandong Province try to develop green business with little success. The article analyzes the barriers to the development of green commerce in Shandong Province from the perspectives of enterprises, consumers and society, and proposes solutions from the government, enterprises and consumers. Through the development of green business can meet the needs of consumers, optimize the allocation of resources, building a harmonious society and enhance their competitiveness.