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对我国农村信息服务中农户的信息获取渠道选择问题进行了研究。在分析农户信息获取渠道和信息需求内容基础上,结合福建省三明市的调研数据,采用对应分析和聚类分析研究了农户信息需求内容与信息获取渠道选择间的关系。研究证明了农户的信息需求内容与信息渠道选择显著相关,农户在获取不同信息内容时存在明显的渠道选择偏好,并分析得到获取各类信息时偏好渠道的优先序,为农村信息服务良性供给机制的构建提供参考。
This paper studies the choice of farmers’ access to information in rural information services in China. Based on the analysis of the information acquisition channels and information requirements of farmers, combined with the survey data of Sanming City, Fujian Province, the relationship between the information needs of farmers and the selection of information acquisition channels was studied by means of correspondence analysis and cluster analysis. The research proves that the content of information needs of farmers is significantly related to the selection of information channels. When acquiring different information contents, farmers have obvious preference of channel selection and prioritization of preference channels when obtaining various types of information, which provides a sound supply mechanism for rural information services Provide a reference for the construction.